Event Data
Monetization

Challenge

Event organizers and B2B businesses were sitting on thousands of attendee records after every conference, expo, or webinar — and doing nothing with them. The data was collected, exported to a spreadsheet, and forgotten. There was no system to retarget those attendees, no way to identify which ones were high-intent buyers, and no infrastructure to turn that list into actual revenue. Every event was a missed monetization opportunity.

Solution

Built a SaaS platform that ingests raw event attendee data — from spreadsheets, registration tools, or direct API exports — and immediately begins enriching and segmenting each contact based on job title, company size, engagement signals, and event type.

Deployed an automated retargeting engine via GoHighLevel that launches personalized multi-touch sequences to each segment — email, SMS, and voicemail drops — timed and tailored based on how recently and how often the attendee engaged with previous events.

Integrated an AI qualification layer using n8n that scores each lead as contacts reply or click through — automatically routing hot leads to a booking flow and nurturing warm leads with follow-up content, without any manual review required.

Connected the entire pipeline to a real-time performance dashboard showing attendees processed, sequences active, leads generated, calls booked, and revenue attributed — giving clients full visibility into ROI from each event's data.

Built the platform as a multi-tenant SaaS product so multiple event clients could run their own retargeting campaigns simultaneously — each with isolated data, their own branding in outreach, and independent reporting.